Lulu

Founder of the agency, is a communications strategist with over 25 years of experience guiding global brands through growth, complexity, and transformation.

With extensive training in cyberpsychology and human behaviour as well as in crisis communications, she specialises in helping brands, organisations and leaders understand how people think, feel and respond.

Lulu mentors conscientious entrepreneurs, leaders and philanthropists, who navigate high profile, demanding roles.

She is author of ‘Curb Your Anxiety’: A Mindful Approach to Worry and ‘The New Age of Communications’,and has written two white papers - ‘Mental Health Transparency In Business Leadership’ and ‘The Human Crisis: A Compassionate Inquiry Framework for Authentic Crisis Communication in the Digital Age.

Lulu crafts engaging content as a features writer for Burda Luxury International Publishing and is a keynote speaker, delivering impactful talks on leadership, emotional intelligence, wellness and the evolving landscape of digital behaviour and culture.