hu::Be communications
we SPEAK Human
BRAND & Crisis STRATEGY
When the stakes are highest, clarity is power.
In moments of public scrutiny, uncertainty or internal disruption, our crisis management team step in with immediate, human-led support, guiding you through the critical first response and the strategic recovery beyond it.
We don’t just manage the noise. We set the tone.
What we bring:
Real-time response within minutes, not hours.
Direct access to senior crisis strategists (never junior staff or AI scripts).
Strategic messaging & protective positioning built for media, stakeholders and internal teams.
Behavioural insights & cyberpsychology intelligence to anticipate reactions before they surface.
Reputation preservation and recovery planning to ensure you exit stronger as a brand.
EXPERT GUIDANCE YOU CAN TRUST
DELIVERED WITH QUIET CONFIDENCE AND COMPLETE DISCRETION
PR Consultancy
we create values-aligned PR strategy and compelling narrative. working with founders, business leaders & comms teams, on ideas that matter, ensuring that your voice holds up in the real world.
Crisis Communications
24/7 response/recovery
TRUSTED.
PROFESSIONAL.
DISCREET.
When a crisis hits, every second counts, and every message matters.
Our Crisis Comms team is available 24/7, offering immediate, human support for companies navigating high-stakes challenges. Whether it's a reputational issue, cyber attack, media storm, leadership incident, or stakeholder fallout, we step in fast, calm the noise, and guide your response.
We combine crisis expertise, with behavioural science and cyber psychology and a person-centred response model that focuses on protecting people, and organisational reputation.
We offer 24/7 access to senior crisis consultants, in person or remote, Real humans on the line, no call centres, or bots.
We are certified trained in Crisis Communications from the Institute of PR and work with global brands across tech, and consumer sectors.
Our agency operates to a strict code of conduct and legal requirement with professional indemnity and offers confidentiality.
Every crisis is unique and we use our own proprietary ETCAR™ Crisis Framework to manage response and recovery. We are so passionate about this, we have our own published guidebook.
Every engagement is handled with the highest level of confidentiality.
When you work with us, you’ll have direct access to our senior crisis strategist, no handovers, no junior intermediaries. We operate globally, offering both in-person and remote support, so we can be where you need us, when you need us.
We shape communications that
feel real in a digital world.
About Us
Language is the lifeblood of the soul — the channel through which thoughts flow and from which they grow.
Lulu
Founder of the agency, is a communications strategist with over 25 years of experience guiding global brands through growth, complexity, and transformation.
With extensive training in cyberpsychology and human behaviour as well as in crisis communications, she specialises in helping brands, organisations and leaders understand how people think, feel and respond.
Lulu mentors conscientious entrepreneurs, leaders and philanthropists, who navigate high profile, demanding roles.
She is author of ‘Curb Your Anxiety’: A Mindful Approach to Worry and ‘The New Age of Communications’,and has written two white papers - ‘Mental Health Transparency In Business Leadership’ and ‘The Human Crisis: A Compassionate Inquiry Framework for Authentic Crisis Communication in the Digital Age.
Lulu crafts engaging content as a features writer for Burda Luxury International Publishing and is a keynote speaker, delivering impactful talks on leadership, emotional intelligence, wellness and the evolving landscape of digital behaviour and culture.
Our thread is clear:
“ Honest storytelling, human insight, and communication that stands steady when it matters most.
Our Philosophy section
Our philosophy is simple:
Cut through the noise and create meaningful connections.
‘The way is in the doing’. At the heart of everything we do lies deep human thought.
We are more than just a consultancy, we see ourselves as a purpose-driven partner, blending a human-centred, authentic approach.
Whether it’s collaborating directly with you or handling real time media crisis, we always keep in mind the audiences and communities you serve.
And while we embrace digital technology wholeheartedly, we also understand that lasting impact is created in human-to-human moments. This belief guides our approach to everything we do, from campaign planning to crisis response.
